In an aim to cut down on labor costs, Nike cheap air max slashing its international workforce. But the move could have other benefits as well: Cutting down on criticism over the way the retailer treats its workers.
Don Blair, Nike's chief financial officer, nike air max that the company is "engineering the labour out" of some of its products by replacing workers with technology. As the FT notes, fewer employees in precarious working conditions abroad will likely mean fewer complaints over the way Nike treats its foreign workers.
As recently as 2011 Nike air max uk of employee abuse and unfair wages in Indonesia. But the company isn't the only Western retailer to face criticism over how its drive for profits can result in poor conditions for foreign workers.